PROPOSAL FOR SPECIALIST SITE GUIDES IN SOUTH AFRICA
When we walk on the earth, we leave an imprint. A message and an impact that people completely underestimate so by learning to walk consciously we are creating a path of light, of knowledge and of wisdom of our history for others to learn to live by.
VISION
To transfer skills, knowledge wisdom and enthusiasm to the unemployed thereby creating accredited self sustainable specialist site guides that will bring more business and revenue to a site and increase public and tourist knowledge and interest.
TAG LINE
“The Quest for knowledge”.
OBJECTIVE
OBJECTIVE
To set up accredited self-owned, self-sustainable specialist site guides over the whole of SA at places of interest.
STRATEGY
By obtaining sponsorship from property and business owners in an area to set up the individual sites, to train the specialist site guide and to assess them for competency.
Thereby promoting equitable tourism development.
CONCEPT
To embark on a national campaign to identify sites of interest using the Tourist Associations. All sites will be approved by Walk & Talk Tours. Information will then be gathered from the site, the tourist association and the locals and documented in a written script that will be edited and approved by Walk & Talk Tours.
A proposal and brief will then be given to the site and/or property/business owners in that particular area to obtain sponsorship to cover the implementation/set up of the site and the training of the site guide.
The sponsorship will include: –
- Signage (tourist sign board)
- Identification clothing
- Badge & umbrella
- Equipment: tickets, pens, brochures etc.
- Outcomes based training
- Research of material and script writing and editing
- Publication and printing of booklet
- Commentary for CD
- Site Guide Registration Fee
- Assessment Fee
Sponsors will have the opportunity to advertise their business on the sign post, clothing, umbrella, souvenir CD and/or booklet (CD and booklet to be available at the Tourism kiosks for sale).
The specialist site guide will then ask for a nominal fee of R5 per head and give the interested parties the relevant information. This way people help the unemployed earn a living and stay self-motivated.
This opportunity will give locals and foreign tourists immediate accurate and informative information on a site of interest. It will also increase local and tourist interest.
The service is targeted at people who need information about their surroundings with a local flavour. Stories told by the community have more passion making it more enjoyable for the listener.
BENEFITS
- Bring in more revenue and awareness to the area by promoting, growing and transforming the interests of people by encouraging and revitalising tourism in the area.
- Accredited specialist site guides with the personal excitement of showing off a site and bringing a new dimension and new look to tourism.
- Transferring skills to people that are unemployed.
- Self-sustainability income for the business owner.
- Provide locals and foreign tourists with immediate, accurate and informative information on a site of interest. Information includes insight into a cities culture, history, geography, architecture and associated personalities.
- Bringing more personal attention to a site and encouraging people to visit and return for additional benefits for business and tourism.
Greater awareness of the city will be created by:
- The creation of a CD and booklet of all the different sites per area for sale to the public and the Tourism Associations.
IDENTIFICATION OF POTENTIAL SELF OWNED TOURIST BUSINESS INDIVIDUALS
People/person identified within the site/company.
Tourist Guides that are unemployed.
Employment bureaus
Advertising (local newspapers)
SITE CRITERIA
The site to be identified as a tourist/local interest site by either the Tourism Authorities/business Improvement districts/or other bodies.
A site must be of interest to locals and tourists and should display one or more of the following characteristics; History, Geography, Fauna and Flora, Architecture, or other interesting associated properties.
SIGNAGE
We suggest that each site have at least one tourist sign to identify that it forms part of this initiative. These signs to be identified easily as tourist signs. I.E. Brown and White. The branded Walk & Talktours “T” to be placed on the top with the pole painted in the South African flag colours.
Large sign: Pole: 4m high Sign: 1800mm x 1200mm – cost R4 500.00 each.
Small sign: Pole: 3m high Sign: 900mm x 600mm – cost R3000.00 each.
GUIDE ACCREDITATION
Should be based on quantifiable criteria.
Valid for a 12 month period – renewable annually.
Based on an independent, on site assessment by a specially trained consultant.
ASSESSMENT FOR ACCREDITATION
Criteria must be developed for the assessment of these guides as per the unit standards of the industry.
OUTCOMES BASED TRAINING
Training will be done on a systematic management of learning and is based on the preparing and developing the best learning strategy. Facilitating the training session and evaluating the specific outcome.
Specific outcomes are achievements within a specific context, which can be demonstrated following a range of learning experiences, which include supportive elements like the acquiring of knowledge and skills as well as ways of executing performances. Acquiring these supportive elements is only instrumental in achieving an outcome and is not an outcome in itself.
COSTING
Ten Thousand Rand per Site Guide.